Triple L Triathlon

8am, Sunday August 22nd, 2004
Gunpowder Falls State Park
Hammerman Area
Kingsville, MD

Hammer with Hammer at the Hammer!
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What is the Triple L Triathlon?

The first ever Triple L Triathlon is a sprint distance triathlon - 800 meter swim, 20K bike, 5K run. Racers swim in the Gunpowder River at the beautiful Gunpowder Falls State Park Hammerman Area. The bike and run courses are along scenic roads in the park and nearby neighborhoods. Approximately 200 athletes are expected to race the Triple L Triathlon in 2004. All proceeds go to La Leche League of MD-DE-DC directly helping mothers and babies.

Is it a professionally organized race?

Yes! Experienced staffers from Set-Up, Inc. (www.set-upinc.com) direct race operations, overseeing everything from course layout and timing to water safety and first aid. Enthusiastic volunteers support Set-Up Inc.'s staff through the entire race, including medical personnel, law enforcement, traffic direction, and clean up.

What else happens on race day?

The fastest three male and female finishers in each age group receive awards in a post-race ceremony. Photographers stationed at strategic locations throughout the race will capture the excitement of the day. The Triple L Triathlon is a family event. After the big race, families can participate in a fun run and dance to tunes provided by a live band. Post-race refreshments for racers and spectators will keep everyone happy.

Why Sponsor the Triple L Triathlon?

Triathletes' Demographics: Triathletes generally lead a healthy lifestyle and work hard to achieve goals. They make credit card purchases on-line, read trade magazines, and readily adopt new technologies. * data from USA Triathlon 2001 and Ultramax Triathlon Media Info

Volunteers and Spectators: Most triathletes attend races with their families, spouse and children. Approximately 100 volunteers will attend to support the race. Most volunteers are connected with La Leche League and will attend with their families. Publicity: Gain positive publicity and support mothers and babies through the Triple L Triathlon. A press release about the Triple L Triathlon will go to several local newspapers, radio, and television stations. Ads will appear in athletic magazines and newspapers (e.g. Runner's World) and on radio stations. Local athletic stores will have fliers and fliers will appear in other triathlon registration packets. The Triple L Triathlon will be listed in key national triathlon calendars (Triathlete, Inside Triathlon, Active, etc.) on the Web sites and in the magazines. Take a look at the Triple L Triathlon Web site, www.lllofmd-de-dc.org/TripleLTriathlon/. Sponsors have access to all publicity outlets. Sponsor logos appear on race brochures, advertisements, and event T-shirts. Sponsorship can take many forms, including race winner and random awards, race packet giveaways, race day giveaways, food, drinks, volunteer services, communication equipment, family entertainment, advertising, booth at the race, and, of course, monetary donations. All proceeds go to La Leche League of MD-DE-DC directly helping mothers and babies.

What is La Leche League of Maryland, Delaware, and the District of Columbia?

La Leche League International's (LLLI) mission is to help mothers worldwide to breastfeed through education, encouragement, and mother-to-mother support and to promote a better understanding of breastfeeding as an important element in the healthy development of the baby and mother. LLL of MD-DE-DC is one administrative Area of LLLI and comprises approximately 30 local Groups, 100 Leaders, and hundreds of Group members. ALL Area workers volunteer their time and effort; no one gets paid to support LLL of MD-DE-DC.

Why breastfeed babies?

Breastfeeding is a natural process, but it doesn't always come naturally; like every other human behavior, both mother and baby must learn to breastfeed. LLL strives to give women the information and support they need to breastfeed successfully. LLL supports breastfeeding because breastfeeding is superior to any other method of infant feeding. While providing optimal nutrition for babies, breastfeeding also reduces babies' risk of: diabetes, breast cancer, cardiovascular disease, osteoporosis, ulcerative colitis and Crohn's disease, dental caries, alcohol dependency, infections (including ear infections), immunologic disorders, allergies, and Sudden Infant Death Syndrome (SIDS). Also, Human milk enhances intellectual development and promotes good mental health. (Scientific references are available upon request.)

Who are LLL Leaders?

LLL Leaders are trained volunteers; they facilitate group discussions, answer questions, and give information. At LLL meetings a diverse population of women comes together providing mother-to-mother support in breastfeeding their babies. Leaders give gentle, positive support to ALL mothers whether they breastfeed for a week, a month, a year, or more. All LLL meetings are FREE-no mother is turned away.

What does LLL of MD-DE-DC do?

Funds raised at this triathlon for LLL of MD-DE-DC directly support mothers and babies in Maryland, Delaware, and the District of Columbia. The MD-DE-DC Area hosts conferences and seminars for medical professionals, Leaders and mothers, providing up-to-date training and increasing awareness. Area outreach projects include training breastfeeding counselors, working with Women, Infants, and Children (WIC) offices to help low-income mothers, and answering free breastfeeding hotlines (800-LALECHE, 202-269-4444, 410-526-4285). Of course, LLL of MD-DE-DC is a non-profit organization (EIN 52-1093190, MD state sales tax 02011648, DC sales tax 52-1093190).